Initiates, we have great news! According to Fandango, Divergent is the #1 ticket-seller for the weekend, representing 60% of today’s sales! Furthermore, Divergent is at the top of their Fanticipation movie buzz indicator, scoring 92 out of 100 points! This is going to be such an exciting weekend! Have you bought your tickets yet? Are you planning to see Divergent more than once this weekend?
And remember, you can watch Fandango’s interviews with Shailene Woodley and Theo James HERE! (See below for the press release.)
LOS ANGELES – March 20, 2014 – According to Fandango, the nation’s leading moviegoer destination, the futuristic adventure, “Divergent,” is poised to lead all factions, ranking at the top of the Fanticipation movie buzz indicator, scoring a dauntless 92 out of 100 points. Disney’s musical comedy caper, “Muppets Most Wanted” is resonating with families and scoring a harmonious 82 out of 100 points.
“’Divergent’ is looking like a sizable hit for all audiences, as the majority of our fans are intrigued by the film’s unique premise and the action-adventure genre,” says Fandango Chief Correspondent Dave Karger. “Thanks to the good will from the last Muppets movie three years ago, ‘Muppets Most Wanted’ is showing strong appeal among family moviegoers who love the mix of music, nostalgia, and A-list cameos.”
According to an online survey of more than 1,000 “Divergent” ticket-buyers on Fandango:
- 66% plan to go with a group of friends;
- 56% were attracted to the movie’s unique concept, 29% to the action, only 15% to the romance;
- 54% have read Veronica Roth’s entire “Divergent” trilogy;
- 50% would pick the “Dauntless” faction, 19% Amity, 15% Erudite, 10% Abnegation, 6% Candor.
On Fandango’s movie recommendation show, “Weekend Ticket,” Karger breaks down this weekend’s new releases and challenges “Divergent” stars Shailene Woodley and Theo James to a “Newly-Friend Game” of knowledge about each other’s habits and likes and dislikes. The full episode can be found at http://www.fandango.com/WeekendTicket.
About Fandango’s Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango’s movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango’s advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.