Yesterday in beautiful Barcelona, BOSS Parfums announced their new fragrance THE SCENT. What’s better than that? Well, Theo James has been made the next BOSS Parfums ambassador for this new fragrance.

“I’m honoured to be representing BOSS Parfums as an ambassador in their latest perfume campaign. I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance,” said the 30-year-old star.TODAY


This is Theo’s first fragrance campaign, so that’s some really exciting news! The current ambassador for BOSS Bottled is Gerard Butler, and he has some sexy pics and commercials out there right now… so we really look forward to seeing that stuff with Theo James *insert heart eyed emoji with a bit of drool*

THE SCENT is currently set to release in Singapore in September, so stay tuned for those sexy ads 😉 



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